Competitive Analysis of Customers’ Preferences to Healthy Meals
نویسنده
چکیده
منابع مشابه
Presenting a Model for Female Customers Behavioral Preferences in selecting Banks based on Grounded Theory Method and Structural Equation Modeling (Case Study: Iran’s Banking Industry)
The customers ’preference is derived from reflection on a product or special commercial brand, and factors such as positive appraisal of a brand performance and holding advantages and being unique, establishes the preference. This study aimed to develop a model of female customers' preferences in selecting banks and to train senior managers and banking staff. It had an applied objective, adopte...
متن کاملInvestigation of Customer Priorities for Machine Made Carpet Through Conjoint and Cluster Analysis (Case Study in Yazd, Iran)
The machine made carpet industry is one of the main and most famous industries in Iran and especially in the city of Yazd. However there is little information about customer preferences for different attributes of this product. In this article we tried to estimate the relative importance of the main attributes affecting customer desire for purchasing machine made carpet and the utility values f...
متن کاملNonlinear Multi attribute Satisfaction Analysis (N-MUSA): Preference disaggregation approach to satisfaction
Nonlinear MUSA is an extension of MUSA, which employs a derived approach to analyze customer satisfaction and its determinants. It is a preference disaggregation approach, widely welcomed by scholars since 2002, following the principles of ordinal regression analysis. N-MUSA as a goal programing model, evaluates the level of satisfaction among some groups including customers, employees, etcete...
متن کاملExact algorithms for solving a bi-level location–allocation problem considering customer preferences
The issue discussed in this paper is a bi-level problem in which two rivals compete in attracting customers and maximizing their profits which means that competitors competing for market share must compete in the centers that are going to be located in the near future. In this paper, a nonlinear model presented in the literature considering customer preferences is linearized. Customer behavior ...
متن کاملFactors influencing healthy meal choice in Germany
The aim of this study is to discover what German restaurant customers consider to be healthy. Owing to the paucity of literature on healthy meals, this research attempts to initiate an exploratory investigation testing a new psychological construct of health meals by using college students as the study population. The proposed scale consists of three dimensions (nutrition value, organic content...
متن کامل